Located In
Rome NY • Buffalo NY • Midtown Manhattan NY
ALEXA TOWNSEND
Owner, Founder, Mentor and Permanent Makeup Artist
Unique techniques to enhance your beauty!
ALEXA TOWNSEND
Owner, Founder, Mentor and Permanent Makeup Artist
Unique techniques to enhance your beauty!
Specializing in working with Cancer Survivors, Current Cancer Warriors and Alopecia clients affected with hair loss.
VIP Treatment
We focus on bringing our clientele only the latest and most unique techniques to enhance the beauty you already possess, in a very natural approach. Our goal is to make sure you get VIP treatment so you walk out as the best version of yourself. Contact us today and treat yourself to any one of our pampering services!
Need an appointment on Saturday?
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Hello
Meet Alexa!
Hi! I’m Alexa – Permanent Makeup Artist, Permanent Makeup Trainer and lover of all things beauty.
I am 10 times certified in Microblading, Powder Brows, Ombre Brows, Combo Brows, Saline Lift Removal, Lip Blush Permanent lip color, ProCell Microchanneling, Permanent Eye Liner and LED Teeth Whitening services. I also offer Botox services in a group setting right here in my beautiful salon and studio. I have partnered with Corey Corbin N.P. to bring my clients a fun and alternative way to achieve your most beautiful skin, eliminate wrinkles and bring that youthful glow all while having fun.
I was initially trained and certified in Albany, NY with Master Artist Ashley Austin at Urbane Beauty Co., and also by Master Artist Kler Rosenberg at Beauty Angels Academy in Boca Raton FL. In addition, I have multiple certifications from several artists and trainers that I truly admire and respect their work and safe practices. I travel to NYC often to continue my education with elite artists to bring you the highest skill possible.
I truly believe in continuing my education and learning new methods in order to bring you the best possible knowledge and experience to my studios. I have developed an intense training program for beginning Permanent Makeup Artists looking to enter into the PMU Industry. I teach my students in a 1 on 1 setting over 5 days to truly help you develop your fundamentals as well as how to start, run and market a successful business. I am passionate about helping others succeed in this growing industry, and continue to serve as a mentor to all students who take my course. I am also one of only 2 trainers in NY state that works with Micropigmentation Educators. This is a different method of training and much more intense as it will set you up for several different forms of permanent makeup.
So whether you are looking to work with me 1 on 1 in my Rome, NY location, or in an intensive 3 tier group setting in my Buffalo NY, or Midtown Manhattan location, I am here to help you in every way.
My clients comfort, as well as safe practices and sanitation, my certifications in Blood Borne Pathogens, CPR, Infectious Disease Control, Barbicide Certification and COVID-19 Certifications are among my top priorities.
self care
Isn’t Impossible!
hey beauties!
Saturday VIP Sessions
Now offering limited VIP / EXPEDITED sessions on Saturdays! 2 openings are available per Saturday. The VIP option is an additional $150.
text or call
315-240-6472
meet the rest of the virago FAMILY
The Self Care One Stop Shop
Permanent Makeup Training
Have you ever dreamed of owning your own beauty business? Did you know that permanent makeup is a billion dollar + industry and only continues to grow? Let’s work together to get you started on your very own permanent makeup journey today!
Permanent Makeup Training
Have you ever dreamed of owning your own beauty business? Did you know that permanent makeup is a billion dollar + industry and only continues to grow? Let’s work together to get you started on your very own permanent makeup journey today!
Testimonials
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Jessie Harris Bouton
I thought about microblading my eyebrows for over two years, never brave enough to take the plunge as I didn’t feel could trust my face to just anyone. Then I found Alexa…and her attention to detail was impeccable. I couldn’t stop staring at her before and after client pictures dreaming of finally getting mine done. From the moment we chatted about setting up an appointment, she made me feel heard and confident she could be trusted to bring my eyebrow dreams to life. She was so knowledgeable, patient, gentle and meticulous throughout the whole appointment and her salon gave me all the feels with its aesthetics. I’m so happy with the final product and they are so much more than eyebrows…they’re my confidence! Thank you Alexa and Virago Brows and Beauty for sharing your gift with the world.
Jackie McElroy
I highly recommend Alexa not only was she a perfectionist but made me feel comfortable with every step of the way! My brows look fantastic and I wouldn’t hesitate to come back! If you are thinking about having your brows done by Alexa don’t hesitate, just do it!
Rachel Magnanti
All of my experiences with Alexa have been TOP NOTCH! I grew up in the era of thin eyebrows so I definitely needed micro blading but I didn’t know who to trust. I am so happy that Alexa’s talent took years off my face and brightened my eyes. I never knew how many eyebrows I didn’t have until I had them!
I’ve also had wonderful LED/Laser Teeth Whitening with Alexa. I’ve never used whitening kits but have always wanted a brighter smile! When I saw that Alexa was providing this service I knew that I could trust her and booked an appointment.
Alexa is very thorough and explains each step of the process. Her salon space is clean and beautiful… I enjoy our time together with great music in her comfortable environment. I am very pleased with my results and highly recommend her!